Selling when you don't think you are selling...

Whether it is correct practice or not people inevitably ask you what you do for a living and who you work for.

As of that moment, whether you are in a social or work environment, you and your company are being judged by your actions. As of that moment you are selling yourself and your company (and by inference, your company's products and reputation).

Now you may argue that this is not fair, not right, and it doesn't happen. Well i hate to shock you but it doesn't matter whether it is fair or right, and it does happen!

But no-one at the gathering has anything or will ever have anything to do with my company. Mmmmmm....maybe.

But after 54 years on planet earth I never fail to be shocked and surprised when I learn that "a" knows "b", who knows "c", who happens to be someone you end up presenting your product to 6 months down the track - what a bummer if you acted like an idiot in front of "a". 

So whether you know it, like it, or simply refuse to accept it, you are always selling. Even if "it never happens", what have you lost? You've simply acted "on your best behavior" (there, no use of the "sales" word).

Being forewarned is being forearmed...or, better to be safe than sorry.